Content marketing is a good way to draw in your target demographic and build strong business-customer relationships. But if you’re new to this type of marketing, it can feel a little overwhelming.
Here are a few tips to get you started.
1. Look at your business from a content perspective.
From product development to the customer service team training, you can develop content from a wide range of sources in the organization.
2. Keep notes, facts, and statistics you can use quickly.
Instead of sitting at your computer researching facts for a status update on social media, keep a running list you can refer to whenever you need it.
3. Keep your content simple and straightforward.
It can be tempting to use every blog post to captivate your audience with eloquence. But sometimes simple, straightforward content is what keeps your audience interested.
4. Ask for your audience’s opinions and thoughts.
Conducting a poll or asking questions can be a good way to get feedback as well as engage your audience in a discussion. This helps build a strong business-customer relationship.
5. Have a team from throughout the company (not just the marketing team).
If only one person is responsible for content creation, it can be stressful. Content may even suffer for it. Instead, develop a team from different departments to contribute and offer diverse perspectives for the content.
6. Reach out in the industry for guest bloggers.
Drawing from within your industry for guest blogging is a good way to build business relationships and cross-promote businesses.
7. Create evergreen or reusable content.
Evergreen and reusable content is a good way to get more content with less effort. That way, you don’t have to write from scratch for every post.
8. Reach out in the industry (or company) for interviews.
Along with guest blogging, interviews in your industry or company can provide first-hand opinions that your audience will be interested in hearing.
9. Create visual content.
Visual content, like infographics, is a way to convey the information in a different and interesting way.
10. Test content and adapt based on results.
You won’t know what will work until you try it. But when you do, be sure to learn from the data you collect so you can create more effective content.