Whether you’re not sure where to start with content marketing or want to take your existing efforts to this next level, this blog post is for you. It provides six tips for making your content marketing excel.

1. Don’t Drown Yourself Out

Posting content regularly is important. Posting too much content can be detrimental, especially if it’s just content for the sake of content. Prioritize content that brings value to your customers and discusses topics important to your company.

2. Get Social

Writing for Forbes.com, Krystle M. Davis recommends turbocharging your content marketing by using social media. Have a new piece of content? Share it on every channel your business uses. Need to cover something quickly? Fire up a speedy option like Facebook Live.

3. Prioritize the Right Metrics

Metrics are important, but they can also be misleading. However, you can’t go wrong by focusing on how your content performs in organic Google search results. Their algorithms prioritize high-quality content that brings value to the people who find it—which is exactly what you should be striving to create.

4. Label Your Audience Members—in a Good Way

Giving members of your audience a positive label, such as an affectionate nickname, can be a great way to keep them engaged. Think of it like inviting them to be members of a fan club: They’ll feel like they belong, and they’ll want to keep showing up—i.e., consuming your content—to stay included.

5. Relate to Your Audience

For content marketing to build a connection with an audience, it must be relatable. If you’re not sure what language and topics will be relatable to your target audience, try asking them. You can also pay attention to how members of that audience speak and write.

6. Don’t Stop Experimenting and Researching

Hopefully, this post has given you a good foundation to build on, but it’s important that you keep researching to continually harvest new ideas. Additionally, you should continually experiment to see what works best for your business.