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When thinking about generating leads from your website, you need to ask yourself two very basic questions. Why should someone become a lead? What am I giving them that might convert them not just into a lead but into a...
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The fact is that you will never reach your desired audience with an ineffective or wrong web title (also known as a title tag). Your web title should be a part of your Search Engine Optimization (SEO) strategy and reflect...
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Content creation has reached a whole new level of sophistication. Companies with an online presence are starting to understand how to navigate the world of SEO, and marketing has become more competitive. Unfortunately, this has also led to a major...
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It is difficult to imagine that hundreds of millions of people can view the content you share to Twitter, but that is a reality. The platform has more than three hundred million users and is one of the hottest spots...
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Marketing could be looked at simply as “just another organizational function.” It could be considered as “just those folks that create the crazy ads.” The truth is that marketing is (or should be) at the heart of every business organization....
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Paid advertising can be part of your overall marketing strategy, but it can be hard to know where to start. Your pay per click (PPC) campaign can help your brand awareness by targeting your audience. But you need to understand...
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A strong local SEO (search engine optimization) strategy helps your business appear higher in local organic SERPS (search engine results pages). Search results feature local businesses based upon increasingly common search terms like “lunch in Los Angeles” or “hardware near...
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If you’re reading this article, chances are you have some great ideas for web development. Keep reading for several best practices that will help you make those ideas a reality. Focus on the Big Goal Before embarking on any project,...
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Hopping in the ‘wayback machine,’ the expression “Use a Picture. It’s worth a thousand words” appeared in a newspaper article in 1911. True back then, more true today! Forward-thinking marketers know that providing great content—valuable, relevant material to attract, inform...
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Effective marketing campaigns are not like the proverbial island fisherman who casts his net into the sea and catches everything—an old boot, some fish, and perhaps a lot of seafaring trash. No, it is rather like the expert marksman who...
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