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When social media began, it would seem crazy to think that it would be a part of every marketer’s media mix in a few short years. Yet, here we are, with social media advertising being arguable the most important ad...
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In the digital advertising realm, content is king, right? The answer is a firm “yes…but…” That’s because the push to churn out as much content as possible and constantly bombarding audiences with more, blogs, videos, and social ads than they...
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Every marketer knows that digital advertising is a great way to communicate with their customers. Analytics and micro-targeting make it easy to pinpoint audiences and speak to specific demographics. The trick is to make sure you’re saying something that they...
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Pay Per Click (or PPC) ads are one of the most effective ways to spend your digital marketing dollar. In addition to driving traffic, they also provide insight into who your customers are, where they’re coming from, and how long...
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Using social media to the advantage of your business is a must if you want your company to stay successful. The internet has changed the way most consumers go about their shopping activities and social sites like Facebook and Instagram...
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The term “law firms” probably doesn’t evoke many thoughts of a, particularly exciting marketing campaign. After all, shouldn’t a law firm’s expertise speak for itself? In a perfect world, yes, but ours is far from a perfect world. Law firms...
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Are you ready to invest in SEO for your website? This is a big step, and let’s face it, not all websites have reached the point where they are ready to embark on a full-scale SEO campaign. What you have to...
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When you see the price tag between hiring a professional and a free web development option like WordPress, it’s tempting to go for the free option. Type a few words, drag and drop text boxes — it can’t be that...
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Every interaction that a customer has with a company can influence their willingness to continue and grow that relationship. It is important to remember that every touchpoint with a client can make an impact, so consider how you can improve...
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The quality of a website can determine the performance of your business. Nowadays, most clients visit a company’s website before buying a product or service. Therefore, if you have an outdated web design, you need an upgrade it before you...
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