One of the most important elements of the success of any company is ensuring that your business is in the minds of your customers. However, many companies do not take the time to understand and map out the customer journey....
Whether you’re not sure where to start with content marketing or want to take your existing efforts to this next level, this blog post is for you. It provides six tips for making your content marketing excel. 1. Don’t Drown...
Social media posts are an integral aspect of the digital marketing strategy. However, for most businesses, it is important not to rely on a single specific content format, but rather to experiment with various formats to find out what best...
After Google, social media is the place where customers go to get more information about a business. If you’re not paying attention to your social media accounts, it could go south for your company. Here are some social media management...
Like any business investment or venture, there is an ROI associated with it. And a website is no different. It also has an ROI that is based on the amount of money spent to develop the site and the results....
Video marketing can bring lots of attention to your content, brand and website. Depending upon the nature of your business, professional quality, scripted clips may not be needed. Consider creating short videos showing your business behind the scenes, recorded on...
Depending on if it’s good or bad, the user experience (UX) can make or break a website, application, or product. This post goes over why UX is so important and how businesses can about improving it. Why Is It Important?...
Understanding Google can be difficult because of the constant changes to the algorithm. But here is the key thing to remember: Google is always aiming to prioritize content. Because of that, content creators will always be a real part of...
SEO has, undoubtedly, change a lot. In 2013, Google released its Hummingbird algorithm, the first, to interpret what customer’s intent behind the search and this notion of intent is the foundation for what we know the call, “semantic search” and...
Part of what a lot of people like about Twitter is that it’s simple. The feed isn’t as crowded as Facebook so scrolling can go much faster. In many ways, marketing your business on Twitter is also significantly easier. You...