Generating more leads to a website is the desire of every marketer. Tools such as Hello Bar and Sumo Me have proven to be useful in collecting more emails and takeovers or specific pop-ups for certain pages, respectively. Here are...
Most people in the world of business understand just how important social media can be to success. If you want to get more out of your efforts, you need to focus on the latest trends sweeping digital marketing tactics. Look...
A sitemap is exactly what it sounds like: a tool that maps out your website for visitors and search engines in very simple language. Sitemaps can be especially helpful for sites that use a lot of JavaScript, Flash, or images...
One of the most important elements of the success of any company is ensuring that your business is in the minds of your customers. However, many companies do not take the time to understand and map out the customer journey....
Whether you’re not sure where to start with content marketing or want to take your existing efforts to this next level, this blog post is for you. It provides six tips for making your content marketing excel. 1. Don’t Drown...
Social media posts are an integral aspect of the digital marketing strategy. However, for most businesses, it is important not to rely on a single specific content format, but rather to experiment with various formats to find out what best...
After Google, social media is the place where customers go to get more information about a business. If you’re not paying attention to your social media accounts, it could go south for your company. Here are some social media management...
Like any business investment or venture, there is an ROI associated with it. And a website is no different. It also has an ROI that is based on the amount of money spent to develop the site and the results....
Video marketing can bring lots of attention to your content, brand and website. Depending upon the nature of your business, professional quality, scripted clips may not be needed. Consider creating short videos showing your business behind the scenes, recorded on...
Depending on if it’s good or bad, the user experience (UX) can make or break a website, application, or product. This post goes over why UX is so important and how businesses can about improving it. Why Is It Important?...