Marketing has often been referred to as the “lifeblood” of an organization. That’s not “brag-speak.” Rather, it’s an accurate assessment that the functions and impact of marketing are crucial to the success of any business organization. And, in today’s marketing...
If you’ve been thinking about a web design overhaul, you may be wondering about how to go about it. Design can be expensive, and it can be hard to justify the cost of a redesign if you don’t have statistics...
In the past, what people thought of you and your brand didn’t matter that much provided they kept on doing business with you. That’s because it wasn’t always easy for other people to see what the world thinks of you,...
Manufacturers might not realize it, but digital marketing is just as vital for building their brands and reaching their audience as it is for any other industry segment. However, many companies struggle to pull together comprehensive manufacturing digital marketing campaigns....
An integral factor in law firms digital marketing is trust. Potential clients need to be drawn to the integrity of your brand and seek it out when they require trustworthy expertise. Here are some strategies to help you accomplish this...
When thinking about generating leads from your website, you need to ask yourself two very basic questions. Why should someone become a lead? What am I giving them that might convert them not just into a lead but into a...
The fact is that you will never reach your desired audience with an ineffective or wrong web title (also known as a title tag). Your web title should be a part of your Search Engine Optimization (SEO) strategy and reflect...
Content creation has reached a whole new level of sophistication. Companies with an online presence are starting to understand how to navigate the world of SEO, and marketing has become more competitive. Unfortunately, this has also led to a major...
It is difficult to imagine that hundreds of millions of people can view the content you share to Twitter, but that is a reality. The platform has more than three hundred million users and is one of the hottest spots...
Marketing could be looked at simply as “just another organizational function.” It could be considered as “just those folks that create the crazy ads.” The truth is that marketing is (or should be) at the heart of every business organization....