Like any business investment or venture, there is an ROI associated with it. And a website is no different. It also has an ROI that is based on the amount of money spent to develop the site and the results....
Video marketing can bring lots of attention to your content, brand and website. Depending upon the nature of your business, professional quality, scripted clips may not be needed. Consider creating short videos showing your business behind the scenes, recorded on...
Depending on if it’s good or bad, the user experience (UX) can make or break a website, application, or product. This post goes over why UX is so important and how businesses can about improving it. Why Is It Important?...
Understanding Google can be difficult because of the constant changes to the algorithm. But here is the key thing to remember: Google is always aiming to prioritize content. Because of that, content creators will always be a real part of...
SEO has, undoubtedly, change a lot. In 2013, Google released its Hummingbird algorithm, the first, to interpret what customer’s intent behind the search and this notion of intent is the foundation for what we know the call, “semantic search” and...
Part of what a lot of people like about Twitter is that it’s simple. The feed isn’t as crowded as Facebook so scrolling can go much faster. In many ways, marketing your business on Twitter is also significantly easier. You...
Because consumers have access to so many options today, it can be difficult for e-commerce businesses to stand out. However, standing out becomes much easier for businesses that use the four social media strategies listed in this article. Split Test...
Performing analytics is a vital part of any business. By analyzing pertinent data and implementing changes based on that analysis, you can improve sales and expand your business. Google Analytics is one of the leading choices for examining data from...
The makeup of your landing page is critical to accomplishing what you hope to achieve when visitors come, which is to extract personal information from them so you can eventually obtain a conversion. This means you have to do everything...
Online advertising is booming and fast becoming an integral part of any small business’ marketing plan. This has evolved into a lot of online competition for attention on this vast marketplace full of online ads. Make sure that your ad...