Understanding Google can be difficult because of the constant changes to the algorithm. But here is the key thing to remember: Google is always aiming to prioritize content. Because of that, content creators will always be a real part of...

SEO has, undoubtedly, change a lot. In 2013, Google released its Hummingbird algorithm, the first, to interpret what customer’s intent behind the search and this notion of intent is the foundation for what we know the call, “semantic search” and...

Part of what a lot of people like about Twitter is that it’s simple. The feed isn’t as crowded as Facebook so scrolling can go much faster. In many ways, marketing your business on Twitter is also significantly easier. You...

Because consumers have access to so many options today, it can be difficult for e-commerce businesses to stand out. However, standing out becomes much easier for businesses that use the four social media strategies listed in this article. Split Test...

Performing analytics is a vital part of any business. By analyzing pertinent data and implementing changes based on that analysis, you can improve sales and expand your business. Google Analytics is one of the leading choices for examining data from...

The makeup of your landing page is critical to accomplishing what you hope to achieve when visitors come, which is to extract personal information from them so you can eventually obtain a conversion. This means you have to do everything...

Online advertising is booming and fast becoming an integral part of any small business’ marketing plan. This has evolved into a lot of online competition for attention on this vast marketplace full of online ads. Make sure that your ad...

There’s no disputing the fact that your brand and your website are two critical aspects of drawing in new clients and experiencing business growth, and this is especially true in law firm web design. It’s very important that your website...

One of the biggest, most confusing questions facing businesses these days is how often to post on social media. The reason for this uncertainty is a combination of the fact that there aren’t any firm rules for frequency on social...

Nowadays a favorable online reputation is integral to the success of many businesses. Statistics demonstrate that a vast majority of potential customers trust the assessments of online reviews and compare them when deciding where to go to obtain the products...