One of the biggest, most confusing questions facing businesses these days is how often to post on social media. The reason for this uncertainty is a combination of the fact that there aren’t any firm rules for frequency on social...

Nowadays a favorable online reputation is integral to the success of many businesses. Statistics demonstrate that a vast majority of potential customers trust the assessments of online reviews and compare them when deciding where to go to obtain the products...

Although nearly two decades ago, the originator of the term ‘SEM’, intended for SEO to be included in Search Engine Marketing initiatives, that is no longer the case today, and the two terms have separate meanings in the current business...

If you’re a fan of Twitter, you already know that it’s faster-paced than a lot of other social networks. It’s a great place to have conversations and easily respond to other members, whether they have one follower or millions. It’s...

Some groups have discovered that growing an engaged online audience has less to do with producing great content than it does with establishing a community of individuals who have fresh ideas. Here are some tips on how that kind of...

Display ads are ubiquitous in modern online advertising. However, their prevalence also causes most of them to blend in with the multitude of other distractions that beset the internet. Unless these ads are startlingly dynamic, most potential customers ignore them....

Just having a website is not enough to maintain or grow your business these days. You need to be certain that your website optimization is on track to generate interest. This means maintaining a vibrant website, always improving, refreshing and...

Marketing has often been referred to as the “lifeblood” of an organization. That’s not “brag-speak.” Rather, it’s an accurate assessment that the functions and impact of marketing are crucial to the success of any business organization. And, in today’s marketing...

If you’ve been thinking about a web design overhaul, you may be wondering about how to go about it. Design can be expensive, and it can be hard to justify the cost of a redesign if you don’t have statistics...

In the past, what people thought of you and your brand didn’t matter that much provided they kept on doing business with you. That’s because it wasn’t always easy for other people to see what the world thinks of you,...