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Posts filed under: Blog

Hopping in the ‘wayback machine,’ the expression “Use a Picture. It’s worth a thousand words” appeared in a newspaper article in 1911. True back then, more true today! Forward-thinking marketers know that providing great content—valuable, relevant material to attract, inform...
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Effective marketing campaigns are not like the proverbial island fisherman who casts his net into the sea and catches everything—an old boot, some fish, and perhaps a lot of seafaring trash. No, it is rather like the expert marksman who...
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If your website was dynamic and cutting-edge a decade ago but is now beginning to show its age, you’re probably thinking of redesigning it. For instance, you may want to update the pages, make it more interactive, enhance its responsiveness,...
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A big part of good sales is relationship-building. Just about anyone can push people to buy once, but the better ones put effort into keeping every customer satisfied and continuing to buy. They also focus on finding the ideal audience rather...
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The most common way to get in touch with customers new and old is through consistent content marketing. Using content to encourage purchase of products and services and make a company name visible is a requirement these days. Many companies...
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