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Posts filed under: Digital Marketing Blog

Marketing could be looked at simply as “just another organizational function.” It could be considered as “just those folks that create the crazy ads.” The truth is that marketing is (or should be) at the heart of every business organization....
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Paid advertising can be part of your overall marketing strategy, but it can be hard to know where to start. Your pay per click (PPC) campaign can help your brand awareness by targeting your audience. But you need to understand...
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A strong local SEO (search engine optimization) strategy helps your business appear higher in local organic SERPS (search engine results pages). Search results feature local businesses based upon increasingly common search terms like “lunch in Los Angeles” or “hardware near...
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If you’re reading this article, chances are you have some great ideas for web development. Keep reading for several best practices that will help you make those ideas a reality. Focus on the Big Goal Before embarking on any project,...
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Hopping in the ‘wayback machine,’ the expression “Use a Picture. It’s worth a thousand words” appeared in a newspaper article in 1911. True back then, more true today! Forward-thinking marketers know that providing great content—valuable, relevant material to attract, inform...
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Effective marketing campaigns are not like the proverbial island fisherman who casts his net into the sea and catches everything—an old boot, some fish, and perhaps a lot of seafaring trash. No, it is rather like the expert marksman who...
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If your website was dynamic and cutting-edge a decade ago but is now beginning to show its age, you’re probably thinking of redesigning it. For instance, you may want to update the pages, make it more interactive, enhance its responsiveness,...
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A big part of good sales is relationship-building. Just about anyone can push people to buy once, but the better ones put effort into keeping every customer satisfied and continuing to buy. They also focus on finding the ideal audience rather...
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Search engine optimization (SEO) is vital for drawing visitors to your website’s content. Keep reading to find out several tips and tricks you can use in this area. Tip 1: See How You’re Doing To see where your SEO efforts...
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The most common way to get in touch with customers new and old is through consistent content marketing. Using content to encourage purchase of products and services and make a company name visible is a requirement these days. Many companies...
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