There’s no disputing the fact that your brand and your website are two critical aspects of drawing in new clients and experiencing business growth, and this is especially true in law firm web design. It’s very important that your website somehow allows your legal firm to stand out from the crowd, so you can get noticed and so you have the potential for appealing to new clients and drawing in revenues. Here are some best practices to follow, in order to stand out and still look professional.
Keep the Design Simple but Unique
Given the fact that any visitor to your site will gain a first impression about your firm from the website itself, it stands to reason that you should want to convey an uncomplicated but professional impression through your site. This means you’ll need to consider the impression you want to make on visitors, and you should develop a message which is the single most important thing you want visitors to remember about your legal firm. Keep in mind that the average website visitor will read no more than 28% of the content on your site – so keep it short, sweet, and simple.
Feature Your services and Legal Partners
The two things which most visitors are looking for when searching for a legal firm are the services offered by your firm and the team of legal professionals who work for you. It’s also a good idea to include testimonials from previous clients who have had a positive experience with your firm, and who might help to persuade new clients to engage your services. Testimonials from clients are one of the most effective tools you can use to convince a new client.
Make Sure Your Pages Load Quickly
One of the quickest ways to lose a site visitor is by having web pages load slowly. If it takes longer than a few seconds to load any page on your site, chances are that the visitor has already abandoned your website in favor of a competing site. To ensure that your pages load quickly, your law firm web design should not be over-burdened with huge images and video files that slow loading time down to a crawl. Keep these principles in mind, and you’ll probably have a lot more visitors to your site, which means a lot more paying clients in the future.