The term “law firms” probably doesn’t evoke many thoughts of a, particularly exciting marketing campaign. After all, shouldn’t a law firm’s expertise speak for itself?
In a perfect world, yes, but ours is far from a perfect world. Law firms need advertising as much as any other small business, and if you are the owner of one such business then you already understand this. Utilizing modern marketing strategies like having a fantastic website is an essential part of getting your law firm to grow and flourish over time.
Make Your Website Shine
Your website is likely the first line of contact between a business and its clients. Make yours one showing customers that you are professional, legitimate and ready to serve them as a defender.
Update Your Blog Section
Your blog is an ideal platform to showcase what makes your business stand out. Here you can highlight specific cases or services offered to use as examples of your professionalism and knowledge. Keep your blog section updated regularly to draw in curious clients who want to learn more about your practice.
Include an FAQ Page
When clients contact you it’s a good thing, but don’t force them to contact you over something unclear on your webpage. Instead, compile a list of questions that you tend to get often from your clients and place them on one handy page. If it helps, break down your FAQ section into mini-sections; for example, commonly-asked website questions, specific law questions in your county, etc.
Make Use of SEO
Specific Google search terms can have a direct impact on the way that audiences find you online. Hire a marketing specialist or teach yourself the best SEO practices when you’re working on your website.
Submit Your Website to Local Directories
How many times have you typed in something like “restaurants near me” into Google Maps and been presented with a list of options? The companies listed aren’t there by magic; Google can only list law firms or any other kind of business if it’s been submitted and has an online presence. This is a fantastic way to quickly gain new traffic.
Even though it’s not something that most people typically give much thought, law firms need to have a strong website to help build trust and reassurance in prospective clients. The world we live in today is hyper-connected, making your website that much more important in the health and traffic of your small business.