Spending on social media advertising is something like a $40 billion dollar business in these times, and that should be an indication of how prevalent and how popular it is. If you would like to begin advertising in the social media, or you want to make greater use of your market spend on the social media, you can use some of the tips outlined below.
The first step toward successful advertising through the social media is to define your budget (either PPC or daily/weekly limits), define your target audience, and to define your overall goals and objectives with advertising. All three of these factors are very important, and will tend to direct what your marketing and advertising approach will be. Next, you’ll need to develop content which is a reflection of the goals you have with marketing and advertising, and which will encourage users to purchase goods from you, or whatever else your desired action may be.
Advertising on LinkedIn
All you need in order to get started with LinkedIn advertising is an account and a credit card. To create an ad, you simply have to provide a headline, a description, your company name, an image, and a URL. Then you simply set your daily budget, which you can setup on a pay-per-click (PPC) basis, or a cost-per-impression basis, and then you specify bid amounts and you’re all finished.
Advertising on Facebook
The first step to advertising on Facebook is to setup a Business Page, and once you have this in place, it’s a simple matter to use the vast array of tools provided on the platform for creating and modifying ad campaigns. You have complete control over your budgeting, and can set it up on a daily basis or a monthly basis, in addition to paying by the ad or by the campaign. Facebook uses an auction system to determine which ads get placed in the most appealing positions, so you’ll have to keep this in mind when you’re establishing your budget.
Advertising on Twitter
Twitter offers a great many tools to help you target the right audience, and to achieve whatever you’re trying to do, i.e. build your audience, promote your mobile app, generate more leads, or increase recognition for your brand. For advertising purposes, you can use Twitter Cards which allow you to extend your message beyond the traditional 140 characters.