When you see the price tag between hiring a professional and a free web development option like WordPress, it’s tempting to go for the free option. Type a few words, drag and drop text boxes — it can’t be that difficult, can it?
Difficulty aside, the question of quality comes into play. You might have designed your own website for free, but is it functional? Do users get the most out of the experience, is it intuitive and most of all: Does it look professional? Deciding to spend the extra money and hire someone specialized in web development is worth the money you spend for many reasons.
You Can Run Your Business Without the Added Stress
Your small business is your baby, not your website. When you allow someone else to take the reins and be responsible for its design and maintenance, you can worry about one less thing as a business owner and focus on what’s more important to you.
The Mark of Experience
While you might be able to throw something together that looks acceptable, you want more than “acceptable,” you want outstanding. It’s striking to compare an amateur’s work to a professional’s. Someone who is well-versed in the latest trends in SEO, user experience and HTML/CSS can produce a site that grabs the public’s attention and gets real results.
Consistent Logo and Branding Across All Pages
Unless you’re in the industry, you might not know all of the industry standards that come along with designing a website — and one of those is ensuring that your brand is present on every page. People who are familiar with this concept know how to make it look consistent without being totally matchy-matchy.
Real-Time Support If There’s An Issue
There’s almost nothing more irritating than being redirected to a webpage that no longer exists, or being in the middle of an online shopping spree only to have the website crash on you out of nowhere. When you give control to someone who knows what these issues are and how to fix them, you’re saving yourself and your users an added headache by getting things resolved quickly.
You have a business to run, and even though you know how important your website is, you’ve got other things to worry about. Look into hiring a web development specialist to get your website up and running with the touch of someone who knows what they’re doing.