If your website was dynamic and cutting-edge a decade ago but is now beginning to show its age, you’re probably thinking of redesigning it. For instance, you may want to update the pages, make it more interactive, enhance its responsiveness, boost its visibility to search engines, and increase its compatibility with mobile phones. You may be in for a shock, though, when you find out that web development is significantly more time-consuming and therefore more expensive than it used to be.
Here are some reasons why.
Make It More Functional
In the past, it was sometimes acceptable to use a system such as WordPress to cobble together templates and plugins into a fairly attractive website. However, over time these sites are slow, lack security, and are difficult to manage and maintain. The complexity of modern websites makes it much more desirable to streamline the existing code and create as much original code as possible.
If you are redesigning an existing website, your business has most likely grown and evolved over time, creating the need for increased functionality. Analyzing website statistics over the years can reveal which sections were successful in attracting viewers and which were largely ignored. Understanding these behavior patterns is an integral part of the web development necessary to bring your website up to date.
Increase the Responsiveness
Internet users nowadays are impatient, so to obtain a significant share of web traffic, it is imperative that your website is responsive across all devices such as computers, tablets, and mobile phones. This means that it must be able to rotate from landscape to portrait and work well on an array of diverse display sizes. Responsive design also involves having a touch interface that can access your menus in the absence of a keyboard or a mouse. If you want your business to rank high in search engine results, responsiveness is a crucial aspect of web development.
Search engine optimization, or SEO, is a complex but essential aspect of modern web development. This includes the placing of header tags, alt tags, title tags, and many other details that impact the visibility of your website to those looking for it. SEO strategy must be worked into every aspect of development or redesign of websites.